The family business was set up in 2003, we became Linen-Etc.com in 2007 using our previous experience in both property management and supplying the hospitality sector, so we knew what commercial companies were looking for.
Buying bedding is not the easiest task and I remember my first buying experience on arrival in Portugal in 2001 where I was faced with a selection of the wrong size sheets for my UK beds. For this reason it has always been important that we have sizes to suit all beds and a team of advisors who speak a range of languages, have the training to answer clients questions and ensure they acquire the right products.
We are retailers, wholesalers and trade suppliers, having such a diverse market enables us to have competitive prices for quality products and especially for larger trade orders. We have many happy returning customers who have bought either in one of our showrooms, by email, online or by phone.
We have gone from a very modest start in 2007 with a shop in Salema, one staff member, a van and a stock value of 35,000€ to two stores, 11 members of staff, 3 vehicles and a stock holding of 220,000€.
Linen-etc.com has developed its expertise and relationships over 14 years by working with top textile manufacturers in Portugal to bring you the very best range of products. Ecological and sustainable, over 90% of our products are manufactured in Portugal. And, we guarantee no bobbling or shrinkage of towels and sheets when washed up to 60 degrees. We trust you’ll feel the difference whether that’s in store, online, between the sheets or wrapped in your fluffy towel.
After many successful years supplying property managers, condominiums and home owners with reliable key management solutions. Following careful market research the choice was made to start to supply white bedding and towels for rental properties and hotels.
Linen etc opens in Salema in the Western Algarve with one company van.
Driven by demand Linen etc launched supplying the t rade & delivering across the Algarve to Villa Management companies, property developers & private homes. Initially the business was launched by son Matthew Love & Mum Karen Carfrae. Bringing our vision and values to fruition. Our aim was to be socially responsible and to be part of the economy, by buying from Portugal and employing people. To hold stock, to excel at customer service and bring the right products to a hot country that has a big rental market with very specific needs. To Supply a guaranteed range of products that wash at 60ºC.
Buying from wholesalers with a stock value of €35000.
Despite the recession Linen etc continued to grow with an Increasing range of products to include Bedspreads, Cushions, Curtains & Throws. Selling European and Uk sizes.
A showroom was created in Salema. With an increasing number of customers visiting us, we designed a showroom and increased our warehouse facilities.
Buying 30% directly from manufacturers in Portugal with a stock value of €60,000
Team Matt, Karen plus one.
Increasing Warehouse facilities and adding as value to the second vehicle for a growing number of deliveries.
Buying 40% directly from Portugal.
Time for a move. January 2013 saw Linen etc move from Salema to the EN 125 Budens where we took over one part of a newly refurbished building with some local history, it was the local cooperative shop for Budens until 15 years ago. Now selling every sized fitted sheet 4 single sizes – 2 double -2 king sizes – super king – Queen and up to 220 x 220cm all sheets now manufactured to our specification so 30cm deep and wash at 60.
Full retail launch, with so many people coming to our somewhat remote location in Salema we realised we needed to open a more visible retail outlet and a more manageable warehouse.
Team 4 people
Stock Value €90,000
A first for Portugal. Introducing products specifically designed for hot countries, Tencel TM, also known as Lyocel, a product that wicks away moisture. Pillows duvets, toppers. This year saw a huge increase in range and design.
Team 4 people
Stock Value €100,000
Further growth – Further restoration of an adjoining building creating a bigger showroom, warehouse.
Our own label, one of our visions to have our label which enables us to specify the quality . All towels and sheet ranges wash at 60. Plus we bought in a 100% breathable soft, not noisy, not hot, Water proof mattress protector that washes at 90ºc.
Team 5 people
Buying 60% of our products from Portugal.
Stock value €110,000
Further restoration of the building creating a separate picking and packing area for the increasing deliveries and a bigger warehouse.
Increasing our vision of corporate responsibility. Buying 70% of products from Portugal. Now purchasing our own design of throws & bedspreads to match our curtains.
Team 5 people
Stock Value €110,000
Continuing to source fit for purpose products now with four ranges of bedding, from Poly cotton to Percale to 400 thread. Increasing our sizes of duvets to offer a choice of all European and English sizes
Team 5 people
Stock Value €120,000
New showroom opens in Lagoa. Opens in October. Linen etc initiate a green study, commences by replacing plastic bags with paper thus reducing their carbon footprint. Tracing the origin & process of core products made in Portugal.
Team 7 people.
Stock Value €190.000
Developing a full range of eco products understanding the journey from growth to sale, classifying and developing a full and sustainable range.
Team 7 people
Stock value €190,000
The first year of the pandemic and like all business we downsized but carried on working and delivering linens. We moved or store from Budens to a much larger space in Lagos.
Team 5 people
Stock Value €170,000
Our best ever year of sales despite the prevailing restrictions of the pandemic which saw us close the stores for three months.
Team 5 people.
Stock Value €170.000
Well we've only just started but it set to be a good one
Team - 11 people
Vehicles - 3
Stock value 220,000€
Our warehouse is located in Budens and our shop in Lagoa, Algarve, Portugal.